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About us

Enhance Your Watch Collection

Write one or two paragraphs describing your watches or services. To be successful, your content needs to resonate with your audience.

Start with the customer – discover what they desire and provide it to them.

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Discover New Styles

Write one or two paragraphs describing your watches or services. To be successful, your content needs to resonate with your audience.

Start with the customer – discover what they desire and provide it to them.

Discover more

Every watch tells a story.
Only a few tell it beautifully.

Get to know our artisans

Passionate watchmakers fueling our vision

Tony Fred

Chief Executive Officer

Founder and chief visionary, Alex is the driving force behind the company. He loves to stay involved in the design, marketing, and customer experience strategies to ensure every watch tells a story.

Mich Stark

Chief Executive Officer

Mich thrives on challenges. With years of experience as a Retail Director in the watch industry, Mich has played a key role in elevating our brand. He is recognized as a leading expert.

James Carter

Chief Technical Officer

Aline is a passionate watch enthusiast who loves sharing her knowledge. She mentors a team of skilled watchmakers and engages with a community of thousands of watch lovers.

Iris Joe

Chief Financial Officer

Emma, with her extensive experience in the watch industry, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her expertise to elevate our brand to new heights.